Destination Marketing – Procedure for Interacting With the Prospective Visitors

Destination marketing is a procedure of interacting with the prospective visitors to manipulate their destination choices’, objective to travel and ultimately their final goal. Marketing and representation is a vital element of the ‘Implementation’ process; it is the verbalization and expression of the values, goals and the competitive attributes of the services and product. The actions involved in the marketing segment, underpinned by the result of the planning, process and expansion activities.

A destination marketing organization takes care of all the representation, marketing and PR needs of a product or destination. They act on your behalf in the local travel markets. They work according to the pre-designed strategies and make sure that your product/destination is well endorsed among the target audiences. Many of the destination marketing company’, work on a very productive manner; prioritizing the visitors’ growth quantitatively and qualitatively. The main goal of these representation organizations is to boost the products’ value in the local market with a global touch.

Winning destination marketing strategies involve:

  • Understand the purpose and the preferences’ of the visitors in their final decision-making, itinerary and how the actions change over a period of time;
  • Passionate and fanatic about helping destinations by tendering turnkey strategies and bespoke realistic execution support in all areas of the property’s growth, marketing and endorsement process;
  • Nowadays, the reputation and image of the destination is one of the most important things. Since, visitors chiefly prefer to make a booking with a travel agent with a good reputation and status in the local travel market. Thus, involving with the visitors, engaging them and achieving their confidence are very essential.
  • The selling approach for products and services, including channels of distribution;
  • Show up on behalf of your destination in trade shows, conferences, and trade fairs;
  • Organize Meetings, Incentives, Conventions and Exhibitions (MICE) for these well-strategized agenda centered destinations;
  • Design and implement excellence plans to elevate standards and build a wider apprehension for visitor’s well-being;
  • Build marketing and PR strategies, along with website planning, developing and executing strategies for destinations, tourism boards and organizations, to enhance the amount of travelers’ from the local markets;
  • Through knowledge and good contact base in the local travel market, consumer buying behavior and industry path, being able to put on alternative strategies if the market demands it;
  • Organizing conference, events and exhibitions, trade shows and travel fairs;
  • Market mentoring for the fresher’s and the new business developments.

Cultures and Traditions in Maldives

The Maldives, an archipelago consisting of 26 coral atolls, is located in the northern part of the Indian Ocean. The population lives on 198 of the over 1,000 tiny islands. The climate is tropical and warm with the seasons controlled by two annual monsoons.

The Maldivians are Sunni Muslim. The culture results from a mix of Arab, Sinhalese and South Indian influences.

The Maldivian weekend occurs from Friday to Saturday, and the government offices and banks are closed and many stores are closed on the first half of the Fridays. This does not hold true in the resorts, except that Friday lunch hours are changed for Friday prayers.

The Arabian language and culture has influenced the Maldives since the 12th century AD when the islands were a junction in the central Indian Ocean. This resulted in a lengthy trading process between the Middle East and the Far East. The travellers from Somalia found gold on the island in the 13th century, before the Portuguese explored the area. The Somalis ended their occupation after a bloody struggle called the Dagaai Diig Badaaney, occurring in 1424.

The European and African influence is noticeable in what are called borrow-words and the material culture.

The Maldivians have some links to Northern India because their language is connected to the northern Indian languages. Many older Maldivians enjoy Hindi movies and songs which influence the popular songs of the Maldives. Bollywood songs are particularly popular, and many local dances and songs are influenced on North Indian songs and Kathnak dances.

The typical Maldivian music instrument is the bulbul, which is like a horizontal accordion. It is used to be played with devotional songs such as Maulud and Maadhaha. The Bodu Beru, or big drum, has its origins in Africa.

The traditional food of the Maldives is centred on coconuts, fish and starch. Coconut is grated, or squeezed to gain coconut milk deep fried in coconut oil. Grated coconut is cooked in mas huni, while coconut milk is a main ingredient in curries. Skipjack tuna is a favourite either fresh or dried. Other kinds of fish that are popular are yellow fin and frigate tuna, bigeye scad, Mahi-mahi, Mackerel and wahoo, all of which are processed or boiled. Processed tuna is used in short eats. Rihaakuru, a stiff brown paste made of tuna, is important in Maldivian cooking. The starches are either rice, which is ground into flour or boiled, or tubers, like sweet potato, taro and cassava, along with fruits such as screw pine and bread fruit. The breadfruit and tubers are boiled and eaten. The screw pine is eaten raw. The most popular curry in Maldivian cuisine is mas riha, which is cooked with tuna freshly diced. Chicken curry is prepared with different kind of spices. Vegetable curries include use of eggplant, pumpkin and green bananas as well as leaves. Some Maldivian fish are included in the vegetable curries.

Planning Your Outdoor Camping Trip

Outdoor camping has so many great benefits but with these benefits comes the responsibility in making sure you have everything you need before you set off on your outdoor experience.

This article will help you prepare for your camping trip and to make your time in the great outdoors an enjoyable and refreshing one.

Suitable Place

When considering taking a camping holiday whether to get away by yourself for some rest and relaxation or with your family or friends, your first task is to pick a suitable place to visit. The last thing you need is arriving at a place that is not what you expected and having to put up with it until you leave.

Travel Time

You need to be aware of the travel times to the places you are considering to stay at before making any final decision, especially if you only have a few days off. You do not want your camping time shortened unnecessarily by long travel times.

Even if you have enough time off to travel longer distances, it is still a good idea not be on the road for too long if you do not have to be, especially if you have a family and it is your first camping trip. Otherwise, it defeats the purpose of having a break. By keeping your travel time down to a minimum, will allow you to get the most out of your time away.

Length of Stay

If you are new to camping and have never experienced the outdoors then I would suggest you do not make your first stay too long, as it pays to have a few camping trips under your belt first. These few initial camps will allow you to get the hang of things before tackling a longer stay, as there is always something to learn from each camping trip, especially when you are just starting out.

Overlooked

An important factor that is often overlooked is arriving at your campsite with little or no daylight time left to set-up camp. There is nothing worse than trying to set-up camp in the dark, especially if the weather has turned bad.

Being wet and hungry is not the way you want to start your camping holiday, so the key is to leave as early as you can so you can arrive in plenty of time to set-up.

Research

You will need to do a little bit of research on the camping park you are considering to stay at, either by checking out their website (if they have one) or making phone contact. If looking online, see if you can find any reviews of the camping park in question or if you are making your inquiries by phone then have your questions noted down beforehand.

Examples Questions

What is the arrival and departure time, deposit, cancellation fee, special conditions and restrictions, additional costs, etc. Your questions will be based on the type of camping park you are considering to stay at.

For example, it could just have basic amenities, no amenities or everything you need, like a cook-house, washroom, showers, toilets, etc. The type of camping park you decide on will dictate what additional camping items you will need to take.

I would recommend your first outdoor camping adventure be at a well-serviced camping park that has the main amenities available.

Planning and Preparation

Planning allows for good preparation and this is so important when it comes to outdoor camping. For example, by just forgetting a small item like a can opener can be a real pain when you have to try to open a can with a penknife. Creating a checklist is a must and you will need to go over it a few times to make sure you have not forgotten anything.

Travel Route

Check your map to see if the camping park has any alternative routes in the case of any traffic or road issues occurring on your day of departure, especially if you are traveling in the holiday season. Also, check the weather and road conditions on the day before leaving so you know what to expect and plan accordingly.

Vehicle Service

Book your vehicle in for a service and safety check-up at least a month before your planned camping trip as this will allow for any repairs (if any) to be completed before your leave. Having your vehicle road worthy for holiday travel is very important as a breakdown (that could have been avoided), could ruin the whole trip.

Clothing

Always make sure you have the right clothing for the right season as this can have a very negative impact on your camping experience.

Footwear

Another important part of your camping kit is to have the right protective footwear for what you are intending to do while camping.

Tent Setup

If you have purchased a new tent and are not sure how to set it up then I recommend you try setting it up a few times well before your camping trip. The reason for this is that it is a lot easier to know what you are doing beforehand than trying to figure it out on the day of your arrival, especially if you are running out of daylight time.

The first thing you should do after you have unloaded your vehicle is to set-up your tent so if the weather turns for the worst, you will at least have somewhere to shelter.

Portable Toilet and Privacy Tent

When purchasing a portable toilet, it is always a good idea to purchase a large capacity portable unit that will not require to emptied as often as a smaller capacity unit does.

Always check with the park officials beforehand to find out if portable toilets are allowed and inquire where the closest portable toilet dumping station is so if you need to empty your toilet before your camping holiday is over you can plan an early morning trip accordingly without impacting on your holiday.

Your privacy tent size will be dependent upon the size of the portable toilet and needs to be of a strong and durable material with easy access and setup.

Security & Safety

Always let someone know where you are going to stay and what time you will be arriving back. Leave them your contact details, contact them on your arrival at the camping park and when you are leaving. If you are going away for any length of time, arrange for someone to clear your mail and keep an eye on your house or better still, if possible, get them to go in and turn a few lights on and off at night, open and close a few curtains, walk around the yard, etc.